Hapana mubvunzo, IYO ndiyo yakanyanya kuomesesa 10 makore kuindasitiri yembatya mumakore gumi apfuura, yekutanga yepakutanga yechinyakare retail magetsi bhizinesi rematehwe hupenyu, kusvika mumakore achangopfuura, vashoma chete vakapararira muindasitiri yembatya makambani ekutengesa kukura, 90% yemakambani ari mukuderera, asi chikamu cheiyo quotient chinoshandurwa muindasitiri yezvipfeko ine zvinopfuura 40%, zvichienzaniswa nemamwe maindasitiri, zvechinyakare zvipfeko zvekutengesa Internet zvakarova zvakanyanya.

Nekuda kweizvozvo, zvitoro zvakawanda zvemuviri zvakatanga kuenda nenzira ye-e-commerce, asi nekuda kwekushaikwa kwehunyanzvi hwekuita, chitoro chinowanzoda kuve nemaseti maviri evashandi, sangano rekutungamira, pombi network shopu, kaviri kudyara kwevashandi. uye zvinhu zvokunyama, muuyo wacho wakakurirwa.

Izvo zvakakosha, kana iyo mambure chitoro ichiita mari, asi iyo bhizinesi repamhepo iri kuita zvakanaka kuita infact?Tese tinoziva kuti 90% yemabhizinesi e-e-commerce pane haana pundutso mazuvano, akadai saAlibaba.Kana iwe uine ecosystem iyo 90% yevanhu vasiri kuita mari, ndipo apo munhu wese anofanira kutiza, uye iyo ecosystem haisi ramangwana rekutengesa zvipfeko.

Kutanga, rega pfungwa ichinje uye chikamu chehupenyu chive chakurazvishoma nezvishoma

Ramangwana rakaita sei?Mune ramangwana, zvipfeko zvechinyakare zvinotengesa zvidhinha-uye-dhaka zvitoro zvicharasikirwa imwe 50%, uyo anove anonyangarika makumi mashanu muzana uye ndiani asara akajeka 50%, zvichienderana nekuti ndiani anogona kuzviponesa.

Kupfeka kwevakadzi, kupfeka kwevarume, mitambo, fashoni yevarume, kunze, chiratidzo chakakurumbira, mapoka ese akatanga kukura uye makwikwi akawedzera.Category inotungamira mabhureki account ye40% kana kupfuura yechikamu chega chega.Kusimuka kwelogo yakakurumbira mumakore maviri apfuura, hapana mhedziso yehutungamiriri mhando.

Apparel retail industry yakaderera zvipingamupinyi kupinda.Nekudaro, huwandu hwese hwevashandisi nevarapi muindasitiri ino hauna kuenzana, uye vazhinji vavo vanga vachishanda kwemakore akati wandei.Ndivo vanonzi mamaneja vanoziva mamwe maconcepts asi vane muono wepamusoro asi hunyanzvi hwakaderera.Zvipfeko zvekutengesa, zvinogona kugona iyi indasitiri, inogona kuita chero indasitiri yekutengesa.

Parizvino, zvitoro zvezvipfeko zvinonyanya kukamurwa kuva marudzi echinyakare uye anokurumidza kutengesa, uye kusimudzira kwedanho rekutanga kuri kuderera.Muna 2010, mhando dzepasi rose FMCG dzakapinda mumusika weChinese pamwero mukuru.Munguva yegoridhe mumakore akatevera, kumhanya kwechitoro kwaimhanya zvakanyanya, izvo zvakave nemhedzisiro yakakura pakutengesa zvipfeko zvechinyakare.Pamusoro pezvo, kuvandudzwa kwe e-commerce pane kukanganisa kwechinyakare mhando dzemba inyaya refu zvakare.Nekudaro, kubvira 2015, aya mabhureki ekutengesa nekukurumidza epasirese akatangawo kudzikira, uye kunyangwe mazhinji acho atanga kuvhara zvitoro nekuwedzera madiki-mitsara.

Asi mumakore achangopfuura mapini ekutsanya ari kuyedza kupinda nematanho epamhepo, asi zvakare zvakaoma kuwana mukana uchivimba neiyi hombe yekukura.

Chechipiri, kuda kushandura mashoma epfungwa murapi mamiriro azvino

Makambani anogona kurarama uye kuita zvakanaka mune ramangwana anofanirwa kunge aine zvinhu zvina: Hardware, software, Internet uye zvirimo.Uye izvi zvinhu zvina zvinofanirwa kubatanidzwa, zvinopindirana.

Vatengesi vezvipfeko zvenguva yemberi, hazvisi zvitoro zvese zvichanyangarika, chitoro chitoro chichavapo, asi chiripo uye hachisisiri online chitoro chakakamura kuzvimiririra, asi iyo mutual fusion Yakagovaniswa OTO yese, chitoro chitoro idiversion yemusuwo, ndiko kudzika kwesevhisi. nzvimbo yekuwana, ndeyekupa vatengi ruzivo rwakawanda uye hwindo rekuziva, kutungamira vatengi kune online kuwedzera frequency chikamu chakakosha chekushandisa.

Ongororo yeramangwana rezvitoro zvezvitoro, KPI haisisiri mutengesi wekutengesa, asi kana iwe wakavaka hukama hwakasimba uye vatengi, kuvimba kwevatengi mauri, kungave kuri pasi pekutungamira kwako uye masevhisi online, kurongeka kwakawanda, ichi ndicho kiyi kune remangwana rebhizinesi, rinofanira kunge rakatenderedza mutengi, kuyedza kuunganidza vatengi nzira nyowani yebhizinesi.

Retail modhi yeramangwana inofanira kunge iri point-to-point, munhu-kune-munhu, decentralized and disintermediated, rudzi rweflat, multi-dimensional modhi pasi kusvika matatu kana maviri mativi.Izvi zvinoreva kuti, haisisina kufanana nekare, kune zvidimbu zvevatengesi, kune nhanho imwe yevamiririri, vanogadzira vatengesi vakananga, zvakananga nemutengi kuti atange hukama hwakasimba.

A. Kushanda kwakananga kwekambani yemhando kunogona kupa hutungamiriri hwehunyanzvi, uye kutonga kwemusika kuri nani.

B. Vamwe vamiririri vane chiyero chedunhu vakatosandura kana kuti vari kushandura kuita makambani akasarudzika.

C. Vazhinji vashandisi vachiri munzira yekufudza makwai, vasina kugona kuongorora data, manejimendi ezvitoro zvekupedzisira, kudzidziswa uye kuratidza.Zvinotonyanya kukosha, vanovimba neruzivo rwavo uye manzwiro avo, saka zvinogara zvakaoma kuwana budiriro yekusimudzira nekusimudzira.

Third,Ndeupi rudzi rwekudyara mari nekuchinja kwakaitwa nezvitoro mushure mekuchinja

Chii chaizvo chichave chitoro mune ramangwana uye maitiro ekuita shanduko kuitira kutora mukana wekugovera keke mumusika uyu wemabhiriyoni akawanda.

Zvichiri nyore mune ramangwana, zvinhu zvese muzvitoro zvine qr kodhi yavo, iyo kodhi inoratidza zvakasiyana siyana zvezvinhu, chitoro chine zviitiko zvakasiyana uye kuratidza, inogona kutengwa yakananga, inogona zvakare kuve imba yekutenga online, online. uye kunze kwepamhepo ruzivo rwese rwechigadzirwa, ruzivo rwevatengi kuburikidza neseti yeIT tekinoroji kuona kugovana kwakafanana, ese ane nharembozha.

Munhu wese ari panzvimbo iyi anofarira zvikuru iyi modhi itsva yezvidhinha-nedhaka.Nekudaro, mamwe mabhizinesi anokurumidza kubvunza kana zvipfeko zvavanogadzira izvozvi ndezvevatengi vakawanda, pane zvipfeko zvemhando yepamusoro uye zvemhando yepamusoro.Chitoro chakadaro mune ramangwana hachina kukodzera kwavari.

Muchokwadi, chitoro cheramangwana chinofanira kunge chine mhando nhatu: imwe muzvivakwa zvehofisi, imwe munharaunda, uye imwe mumasabhu.

Iyo yakazara capital investimendi yakawanda muchimiro chiri kusimukira, chevatsva muindasitiri yezvipfeko zvekutengesa, kushongedzwa kwezvitoro, batch rekutanga rezvinhu uye kumwe kuisirwa mari kwave kuwedzera, zvichienderana nemhando dzakasiyana dzekushanda, kudyara muchitoro kazhinji. kubva ku200,000-300,000 mutsara wekutanga, usina kuvharwa.Kuzvitoro zvemadhipatimendi zvinoshandiswa nemubatanidzwa, kutenderera kwechinyorwa chepamwedzi kunowanzo mazuva makumi matanhatu.Kana iri nzvimbo dzekutengesa dzine kukwereta kusingagutsi, kukwereta kunogona kuva mwedzi mitatu kusvika kumwedzi mishanu.Uku kurova kwepedyo-kuuraya kune illiquid operators.

Parizvino, maodha embatya dzemhando dzepamba anonyanya kuenderana neramangwana, iro rinowanzoiswa mumakota maviri pagore.Mamwe mabhureki akura anoiswa kana, uye kazhinji, pane misangano yeodha mitanhatu.Futures mirairo inoda imwe muzana yedhipoziti, iyo inowedzera kudzvanywa kweiyo inoshanda capital.

Chechina, inventory uye purofiti yeramangwana suburban modhi yezvitoro

Panyaya yemabhizinesi evatengi, zvitoro zvemudhorobha remangwana zvinogona kumukodzera.Renda imba yekuchengetera yakachipa munzvimbo iri kure ine nzvimbo yakawanda uye woishandura kuita chitoro chemangwana chevatengesi vezvipfeko, uko zvese zvinogona kuyedzwa uye zvipfeko zvese zvakachipa kupfuura online.

Panguva imwecheteyo, vashandi vese vari kuita basa rekugadzira zvipfeko, kana vatengi vachitenga pano, c ndiye mugadziri wezvipfeko anokodzera, ane mugadziri uye mugadziri wekusarudza nekutenga, mutengi wese anogona kuita 5-10 maminetsi ekutsvagisa zvinodiwa. , uyezve nevagadziri vane mazano ehunyanzvi kuti avape seti yekutenga gadziriso yezvipfeko kuti vasarudze uye vaenderane, pakupedzisira vanogona kuzviedza muchiitiko chechitoro, sarudza zvipfeko zvakakodzera, nzira yemarudzi ese online anogona kubhadhara, uyezve zvipfeko zvinogona kuwanikwa mumazuva mashoma gare gare kutumira kumba.

Mune ramangwana, fekitari ichava chitoro chezvitoro.Chero bedzi vaimbove vamiririri vezvikwata zvakasiyana-siyana vachibviswa uye purofiti yakakwira inodzoserwa kune vatengi, panguva imwe chete, vatengi vachange vachida kushandisa imwe nguva uye mutengo kuenda kunzvimbo dziri kure kunotenga.

Chengetedza zuva nezuva (rendi, kubvisirwa, zvimwe zvinodhura) muzvitoro gore rega rega, vashoma chete vemhando dzakasimba vanogona kuve nerimwe simba rekutengesa.

Inventory yakagara iri dambudziko guru rebhizimisi rezvipfeko.Parizvino, mhando dzakasiyana dzine nzira dzakasiyana dzekugayiwa kwezvinhu zvekunze-kwemwaka nekuda kwedambudziko rekumisa brand.Asi vazhinji vanoshanda vari kudhonzwa pasi nekuverenga.

Iyo yakazara maitiro ekuderedzwa kwekutengesa kwave kuwedzera gore negore.Kune rumwe rutivi, ndiko kuwedzera kwemakwikwi emhando;kune rumwe rutivi, ndiko kuomesa uye kubata hove kwevashandi vezvitoro zvegore negore zvekushanda zviratidzo.Indasitiri purofiti mibairo inowanzotenderedza gumi muzana, uye vazhinji vanoshanda vane miganho iri pasi pegumi muzana.

Kune mabhizinesi, ivo havangogone kuchengetedza mutengo chete, asi zvakare kuve nekunzwisisa kwakananga kwezvinodiwa nevatengi, zvavanofarira uye ruzivo, kuitira kuti vagadzire hukama hwakadzama uye hwakasimba, kuwana yakakwira-frequency maitiro ekushandisa, uye kuunza imwe shanduko kuindasitiri yese. .

Cheshanu.Community muenzaniso wezvitoro zvemangwana

Zvakadini nechitoro chenharaunda chenguva yemberi?Basa uye kuvimba zviri pakati pechitoro chemangwana chenharaunda.

Zvakadai sekuvhura chitoro chenharaunda, munharaunda mune vagari vepedyo vanenge vaine vatengi vakasiyana, vanogona kunge vaine ruzivo rwevakadzi, panogona kunge paine amai vemba, nezvimwewo, zvinodiwa nemunhu mumwe nemumwe zvakasiyana, zvitoro zvemunharaunda zvinofanirwa kuita kunzwisisa zvinodiwa nevatengi vakasiyana, ita zvakagadzirirwa ivo, tsika pano hairevi kuti kugadzira zvipfeko, asi zvemabasa avo, kuita semutengi kubva pane zvavanoda, kusarudzwa kwezvigadzirwa kwavari, kuve diki uye rakanaka, chengetedza mari, vanosarudza mabharani anogona kutumira ruzivo rwakasiyana rwekuyeuchidza zvinoenderana nevanhu vakasiyana, rudzi rwehembe dzingave dzakakunakira iwe, dzakakusarudzira, Vatengi vepamhepo vanogona kutarisa uye kuisa maodha zvakananga, kana kuronga nguva yekuzviedza mukati. chitoro chemuviri.

Kana vatengi vachivimba zvizere nevabatsiri vezvitoro muzvitoro zvenharaunda votanga hukama hwakanaka, vanogona kupa vabatsiri vezvitoro zvisarudzo zvakawanda, sembatya dzedzimwe nhengo dzemhuri, izvo zvishoma nezvishoma zvinogona kuwedzera kune zvinodiwa zvezvimwe zvinhu mumba. .

Chiyero chekubudirira kwemutengesi mune ramangwana chinofanira kunge chiri kugona kwayo kuunganidza vashandisi.

Kutanga kufunga mukugadzirwa kweketani yekukosha kwekambani, yekutanga dhizaini inogara vashandisi, mabhizinesi ezvipfeko anofanirawo akadaro, avo vanogara vachibata nevashandisi, kutengesa zvipfeko zvakare havazivi kuti ndiani anotengesa nguva yapfuura, kushandura pfungwa uye nemaitiro akanaka. Kumbundikira Indaneti nenharembozha ndiyo bhizinesi rekutengesa zvipfeko kudzivirira shanduko, nzira isingadzivisiki yekubuda munguva yechando.

2019-2020 shuffle pateni shanduko

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Zvitoro zvembatya zvinotengeswa zvichava zvisina munhu riini?Ngatiregei zvisingaiti, kare kwaisava nemotokari, mabhiza aimhanya mumugwagwa, pasina midziyo, uye vatakuri vaisevenzeswa pachiteshi chengarava, ungwaru hwokugadzirwa hunogona kuita zvinhu zvakawanda zvino zvokuti varapi venguva yemberi vanongogona kutsiviwa kana vakazviita. kwete kuzvivandudza.